From engineering to marketing
Tushar studied mechanical engineering and earned his Bachelor of Engineering. After graduating, he spent time preparing for the UPSC civil services exam. When he didn’t make the cut, he moved into marketing.
Learning the craft
He spent a year and a half at a marketing agency, learning how paid ads, funnels and creative work together. Then he went out on his own as a freelancer, running Meta and Google ads for coaches and educators.
Building Makhanchor Media
His clients kept asking the same question: why aren’t we making more money? Sometimes the answer was the ads. Often it was everything around them too — the page, the reminders, the follow-up, the tracking.
So he built Makhanchor Media: one team and one strategy for growing the business, from the first ad to the last follow-up.
Today
Makhanchor Media manages more than ₹3.5 Cr in ad spend and tracks more than ₹16 Cr in revenue every month, for founders in coaching, consulting, edtech, real estate and SaaS.